Monday, June 8, 2009

My 30 Second Interview With Jonathon Ive

No, I'm not kidding. This actually happened.

On the way out of the Moscone Center this morning - as streams of people are leaving to get some fresh air and digest all of the announcements from the WWDC 2009 keynote address - I see a familiar face walking towards me. It's Jonathon Ive. I can't friggin' believe it. This guy is design royalty.

But I'm from Los Angeles: we're not afraid to approach the rich of famous in my city. Heck, I produce theatre with lots of famous actors & comedians, so I often have to work with known personalities. This was a rare opportunity and certainly not a time for sudden shyness, so I approached the master designer and introduced myself.

The following is an EXACT transcript of what transpired:

Me: Jonathon...?
Jonathon: [turns, sees I'm no one he knows] Yes...?
Me: David Koff. Nice to meet you.
Jonathon: Thank you.
Me: May I snap a photo with you?

[beat. he pauses, looks around, unsure of what to say, clearly uncomfortable.]

Me: It's not a big deal. If you'd rather not, it's quite OK.
Jonathon: Well, there are others here who are also deserving of a photo but I can't accommodate them as well, so... how about we just shake hands?
Me: That would be lovely. I'm a great fan of your work.
Jonathon: Thank you, that's very kind.
Me: You're welcome. Keep up the good work.
Jonathon: [looking at me like I'm insane] I'll do that. Thank you.

[He walks off. I wait a moment. I follow calling after him, running and waving my arms wildly as if in a Seth Rogan romantic comedy...]

Me: Godspeed, Jonathon! I love you! Have my babies...!

OK, well maybe that's not how I ended the conversation, but everything before that was accurate. Ive is a notoriously private and quiet individual which is why I was surprised to even see him out and about with the crowd. And which is why I was surprised he even stopped to turn and speak with me.

But that's your dutiful Mac Dweeb, folks. Always willing to find the hard-to-get interviews... even when the interviewee doesn't know they were scheduled to meet me in the first place.